More booked calls. More installs. The right marketing, in the right order.
We start by capturing homeowners who are already searching for HVAC service on Google, the highest-intent leads on the planet. Once your phones are ringing reliably, we layer in social ads to keep your trucks busy through every season.
$500 in ad spend turned into $2,718 in booked revenue. In 26 days.
spend managed
for clients
HVAC Google Ads average
Capture demand first. Create demand second.
Most HVAC marketing fails because contractors run social ads to people who weren't shopping yet, and ignore the homeowners typing "AC repair near me" into Google with a dead air handler. We flip the order.
Google Ads
Show up the moment a homeowner searches for HVAC service. Capture demand that already exists.
- Highest-intent traffic available, they're searching now
- Fastest path to a booked service call
- Easiest channel to track every dollar back to revenue
- Most HVAC clients see calls in the first 7–10 days
Social Media Advertising
Once Google is humming, layer in Meta, Instagram, and TikTok to create demand and stay top-of-mind year-round.
- Reach homeowners before their system breaks
- Build local brand recognition in your service area
- Sell maintenance plans, IAQ, and high-ticket installs
- Compounds your Google performance, branded searches go up
Recommended for most HVAC companies. Already running Google? Skip ahead to Phase 2 →
- High-intent Google Search campaign (Service + Emergency)
- Smart keyword targeting + negative keyword filtering
- Conversion-focused campaign structure
- Call tracking + basic conversion tracking setup
- Weekly optimization
- Monthly ROI performance report
- Up to 3 campaigns (Service, Install, Emergency)
- Advanced keyword + audience intent layering
- A/B tested ad copy for higher conversion rates
- Retargeting campaigns to capture lost leads
- Full conversion tracking setup
- Weekly optimization + scaling adjustments
- Monthly KPI strategy call
- Multi-campaign full-funnel strategy
- Service, Install, Emergency + Maintenance plan campaigns
- Competitor targeting & market expansion campaigns
- Advanced call tracking + revenue tracking
- Retargeting + audience expansion
- Bi-weekly optimization & scaling
- Monthly growth strategy call + roadmap
- Custom campaign architecture across locations
- Multi-market keyword + competitor intelligence
- Dedicated growth strategist
- Quarterly executive growth reviews
- Priority support & custom reporting
$500 in ad spend turned into $2,718 in booked revenue. In 26 days.
A real recent client campaign. We're showing the social/Meta example here because the numbers tell the cleanest story, and the comparison below shows we deliver these results at a quarter of the Google Ads HVAC industry average. The same playbook drives our Google campaigns; the case is just easier to read with one channel isolated.
Dirty Ducts Squad
Air duct cleaning, dryer vent & HVAC sanitizing
Serving McAllen, Mission & Edinburg, TX (Rio Grande Valley)
From clicks to cash
Real revenue generated from the March campaign. All 7 jobs closed and paid, every dollar tracked back to the ad.
These aren't just one-time customers
The real value of a new HVAC customer is what they spend over time, repeat service, referrals, and downstream installs. Conservative 3-year projection, $388 average job, 30% referral rate, NADCA-recommended cleaning interval.
How we compare to the industry
Industry HVAC cost-per-lead benchmarks vs. what we delivered for Dirty Ducts Squad. Sources cited below.
Sources: Jobber (Angi/HomeAdvisor pricing) · AdAmigo (Meta HVAC CPL benchmarks 2026) · SearchLight Digital ($14.9M HVAC Google Ads study) · ACHR News (HVACR Google Ads Guide 2026)
This was my first time ever running ads. Honestly figured I'd waste $500 and learn nothing. Instead the phones started ringing inside the first week, and by the end of the month we'd closed 7 jobs and over $2,700 in revenue. That's how I got this business off the ground.
MMarcus Owner · Dirty Ducts Squad · McAllen, TX · verify on their site ↗
Now picture this on Google, where homeowners are searching "AC repair near me" at 11pm with a dead air handler.
Higher intent. Higher close rate. Same playbook.
Want to talk about growing your HVAC business?
30-minute call with Austin. Honest review of where you are, where you could go, and whether we're the team to help you get there. No long contracts.
- 1 high-quality Reel per month
- 3 premium feed posts per month
- 4 story bundles per month (3 stories weekly)
- Bi-weekly audience engagement
- Monthly performance analytics
- 30-minute monthly strategy call
- Meta Starter Ads management
- Optional TikTok add-on: $100/mo
- Starter Package included
- 2 high-quality Reels per month
- 6 curated feed posts per month
- 4 story bundles per month
- Weekly audience engagement
- 1-hour monthly strategy call
- Meta Ads Management, Growth level
- Starter + Growth included
- 4 high-quality Reels per month
- 8 curated feed posts per month
- Daily Stories (Mon–Fri)
- Priority support access
- 1-hour monthly strategy call
- Quarterly content roadmap
- Brand Messaging Guide (one-time setup)
- Everything in Premium included
- Dedicated editors, photographers & designers
- Custom content production calendar
- Multi-platform paid + organic strategy
- Acts as an extension of your in-house team
From signature to ringing phones in about 14 days.
Most HVAC clients are receiving qualified service calls within the first 7–10 days of campaigns going live.
Discovery & Planning
30-minute strategy call to understand your service area, brand, capacity, and revenue goals. We build the campaign blueprint before we touch an ad.
Build the Foundation
Within the first week, we structure your Google Ads account for performance: keyword research, campaign and ad group setup, conversion + call tracking, bidding strategy, and ad copy aligned to search intent.
Go Live & Optimize
Campaigns launch and start collecting data. We monitor daily, optimize weekly, keywords, bids, ad copy, targeting, and report monthly with everything tied back to booked revenue.
Scale What's Working
Once we have 30–60 days of data, we scale winners, kill losers, and add channels (social, retargeting, video) only when the numbers justify it. No bloat. No vanity metrics.
Add-ons that make every plan work harder.
Optional. Bolt onto any plan when the numbers say it's time.
Google Review Management
Automated review request campaigns (SMS + email), professional response drafting, Google Business Profile optimization, and monthly review growth reporting. Higher ratings = higher ad CTR = lower CPL.
HVAC Video Ad Creative
Professionally produced UGC-style HVAC video, ad-focused script, optimized for YouTube + Performance Max + social. You own the footage forever. One revision included.
TikTok Management
Weekly TikTok post (we publish or repurpose your IG/FB content), formatting for platform style, bi-weekly engagement, monthly analytics, and full TikTok ad management included.
UGC Creator Content
Vetted creators producing authentic, vertical-format UGC video. Scripts tailored to your brand. Footage you own and can reuse in ads forever. Fast turnaround, unlimited revisions.
Straight answers, no fluff.
Why start with Google Ads instead of social?
Because Google is the only platform where homeowners are actively searching for HVAC service the moment something breaks. They've already decided to spend money, your only job is to be the contractor they call. Social is incredible at creating demand and building brand recognition, but you can't run a profitable HVAC business by trying to talk people into needing you. Capture the active demand on Google first, then layer social to stay top-of-mind for the rest.
When should I add social media advertising?
Once Google is reliably generating calls and your team can handle the volume, usually 60–90 days in. At that point social ads start to compound your Google performance: brand recognition climbs, branded search volume goes up, and you start owning the conversation between service emergencies (maintenance plans, IAQ upgrades, install jobs).
If you already have Google running well with someone else and just want help on the social side, that's fine too. We don't force the sequence, we recommend it.
What does Boostworks actually handle?
Everything technical and strategic. Keyword research, campaign and ad group setup, ad copy writing and A/B testing, conversion tracking installation, call tracking, bid management, daily monitoring, weekly optimization, retargeting, and monthly reporting that ties every dollar back to a booked job.
You handle the trucks. We handle the phones ringing.
How long does it take to see results?
Most HVAC accounts start receiving calls within the first 7–10 days of going live. The first 30 days are about gathering data and learning what's working. By day 60, your campaigns are tightened around the keywords, audiences, and ad copy that actually convert, that's when CPL drops and lead quality goes up. We share weekly performance reports the entire time so you're never guessing.
Is this a good fit for my business?
We work best with HVAC companies that have at least one truck on the road, a working phone line, and the capacity to take 5–20 new service calls a month. If you can't service the leads, more leads won't help you. If you can, we'll help you fill the schedule.
If you're outside the U.S., or you're a manufacturer/distributor rather than a service contractor, we're probably not the right fit.
What makes Boostworks different from other agencies?
We track to revenue, not clicks. Every dollar spent gets traced back to a booked job and dollar amount. You see ROAS, not just CTR.
We're HVAC-focused. We know "AC repair near me" searchers want a same-day truck, not a brochure. We structure campaigns differently for service vs. install vs. emergency vs. maintenance, and our keyword lists reflect that.
No long contracts. Month-to-month after the initial setup. If we're not generating calls, you fire us.
Let's talk about growing your HVAC business.
30-minute call with Austin to talk through where your marketing is today, where you want to take it, and whether we're the right team to help you get there. We'll be straight with you either way.
- Honest review of your current marketing
- 2–3 specific things you can improve, even if you don't hire us
- No long contracts. Month-to-month after onboarding.
- We're selective, we'll tell you if we're not the right fit
Austin Pierce, Founder
Built Public Auctions of Texas, a $2.4M+/yr operation, by age 27. Still running today. Every strategy call is with me directly, not a sales rep.
Add social once your phones are ringing reliably from Google.
Most HVAC companies don't need social ads on day one, they need leads. Once Google is generating predictable calls, social ads compound that performance: brand recognition goes up, branded searches go up, and you start owning the conversation in your service area year-round.